03 DATA ANALYSIS TECHNOLOGIES TO OPTIMIZE SEGMENTATION STRATEGY
Data Mining: Data mining is the process of finding valuable information from big data. This technology uses methods and algorithms to discover hidden patterns, rules, and information in data.
Customer Relationship Management (CRM) Systems: (CRM) is an important technology in integrating and analyzing customer data. CRM helps you organize and manage customer information, track interactions, purchase behavior and create analytical reports.
Customer Segmentation Tools: There are many powerful customer segmentation tools available in the market. These tools use algorithms and analytics to automatically segment customers based on data.
TheALITA is considered one of the typical Segmentation tools that you should learn to help develop your business.
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