To accurately identify customer characteristics, you can use ALITA - Social Segmentation Platform on thealita.com website. This is a platform that helps you build customer segments based on social data.
ALITA provides solutions using artificial intelligence (AI) and big data to analyze customer data and build segments based on customer behavior and interactions on social networks. . This helps you better understand your customers and create more accurate and effective marketing campaigns.
On thealita.com website you can find ALITA features and solutions, including:
1. Cloud Social Segmentation: Store and enrich your customer segments online.
2. Behavior Segmentation: Build a behavioral database of more than 2 million users on social networks and always update it.
3. Collect and Analyze: Use artificial intelligence algorithms to enrich customer data based on similar behavior on social networks.
4. Integration: Integrate with other business systems such as CRM, marketing automation and e-commerce platforms
5. Personalize Communication: Customize content for potential customer segments to increase marketing effectiveness.
6. Cross-Channel: Applicable across many digital channels such as email marketing, paid advertising, SMS and OTT (Over-The-Top) platforms.
Learn more here: https://bit.ly/46kktpC