STEPS TO BUILD A SUCCESSFUL CUSTOMER SEGMENTATION STRATEGY

1. Research and collect customer data: Use tools and methods to research and gather information about your potential customers.

2. Classify customers into different subjects: Based on the information and data collected, classify customers into different subjects.

3. Determine the value and needs of each segment: Investigate and understand what each customer segment wants and needs.

4. Create appropriate messages and content: Based on information about each segment, develop appropriate marketing messages and content for each audience.

5. Choose the right outreach channels: Identify the outreach channels that each of your customer segments often uses and interacts with.

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