TOP 06 PAIN IN PERFORMANCE MARKETING
Performance marketing is a form of digital marketing that focuses on optimizing advertising campaigns to achieve the highest possible effectiveness.
However, like any other form of marketing, performance marketing also has its own challenges and pain points.
Difficult to find and retain customers: Finding new customers and retaining current ones is a major challenge for marketers. Marketing strategies need to be created to attract new customers and retain current ones.
High advertising costs: The cost of online advertising is increasing, especially on social media advertising channels and pay-per-click (PPC) advertising channels. This requires marketers to invest more money to attract customers and achieve high effectiveness
Fierce Competition: Marketers have to face intense competition from competing rivals in their field. This demands that marketers come up with creative and effective marketing strategies to attract customers.
Difficult to measure effectiveness: Measuring the effectiveness of online marketing campaigns is a major challenge for marketers. This requires marketers to use professional measurement tools and to track effectiveness indicators to evaluate their strategy
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Advertising channels change constantly: Online advertising channels often change constantly, and marketers must constantly update their knowledge to use them effectively.
Difficult to create high-quality content: Creating high-quality content is an important factor in attracting customers. However, creating high-quality content requires time and resources investment.
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