03 EFFECTIVE MEASUREMENT METHODS FOR CUSTOMER SEGMENTATION STRATEGY

1. Conversion rate: Measure the conversion rate of customers from knowing about the product/service into actual customers. Track key metrics like signups and purchases to measure these results.

   

2. Sales revenue: Measure sales revenue from customer segments to evaluate the impact of the strategy. Compare revenue before and after strategy implementation to measure effectiveness.

   

3. Profit and return on investment (ROI): Measure the profit earned from customer segments and calculate the return on investment. This is the primary financial measurement method to evaluate the effectiveness of customer segmentation strategies.

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