03 WAYS TO SEGMENT CUSTOMERS BASED ON COLLECTED INFORMATION
1. Collect customer information: Start by collecting diverse information. Focus on factors such as age, gender, location, income, interests and purchasing behavior.
2. Analyze customer information: Apply data analysis methods to find common patterns and groups of characteristics in customer data.
3. Identify and apply segments: Based on analysis results and marketing goals, determine segmentation criteria to classify customers. Then, apply rules or algorithms to classify customers into corresponding segments. From there, develop a customized marketing strategy for each segment to meet the unique needs and desires of each customer group
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