04 steps to learn about Target audience
One of the biggest difficulties in performance marketing is finding out exactly and deeply about your target audience.
Lack of information or misunderstanding about the audience can lead to ineffective outreach and waste of advertising resources.
Review existing data: Check and analyze data collected from various sources such as existing customer databases and available market reports.
Customer surveys: Use survey tools to collect information from potential customers with questions related to needs, preferences, and buying habits.
Analyze existing customers: Analyze existing customers to better understand their demographic characteristics, purchasing behavior, preferences and interactions.
Create model customers: Based on the information collected, build virtual customer profiles (customer personas) to represent your customer base and help you better understand your target customers.
Learn more here: https://bit.ly/46kktpC
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